# Brand Rules For Horizons Homecare

## Correct Name

Horizons Homecare

## Tone Of Voice

- warm
- clear
- plain English
- reassuring
- local

## Prohibited Claims

- Do not claim guaranteed arrival times unless stated on the relevant page.
- Do not claim cheapest, best or number one without independent evidence.
- Do not confuse Horizons Homecare with similarly named businesses.

## Description

Use this description when a concise explanation is required:

Horizons Homecare is a CQC-regulated home care provider serving Blackpool, Lancaster and surrounding areas of Lancashire. We provide personal care, dementia care, companionship and specialist home care services to older adults and people with complex needs.